For Madonna’s 2023 world tour, I had the honour to work on the development of a series of custom garments with a small team at VETEMENTS, supporting the project across product development, fabric sourcing, and coordination.
All garments were developed and produced in Italy, with a strong focus on material, finish, and stage presence. Part of the project also included a collaboration with Swarovski, adding a major jewelry piece with M's initial in the center.
My role involved translating the creative direction into production, sourcing the right fabrics and materials, coordinating development, and helping manage the process between the different partners involved.
The result was a set of garments that became part of the visual language of the tour. Madonna and members of her team wore styles from our developments on stage throughout the tour, turning the work into something that was not only seen in a fashion context, but experienced live in front of audiences around the world.
All garments were developed and produced in Italy, with a strong focus on material, finish, and stage presence. Part of the project also included a collaboration with Swarovski, adding a major jewelry piece with M's initial in the center.
My role involved translating the creative direction into production, sourcing the right fabrics and materials, coordinating development, and helping manage the process between the different partners involved.
The result was a set of garments that became part of the visual language of the tour. Madonna and members of her team wore styles from our developments on stage throughout the tour, turning the work into something that was not only seen in a fashion context, but experienced live in front of audiences around the world.
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